What is brand positioning?
Brand positioning is the decision about what your business stands for, who it’s for and why it’s the better choice, written down so everyone says it the same way. As a brand positioning agency, we turn that into one sentence, a set of key messages and a tone of voice.
How is positioning different from branding?
Positioning decides what you say. Branding decides how it looks and sounds. Our branding packages include a strategy workshop, but the Positioning package goes deeper, with research, a written positioning and a playbook.
How much does brand positioning cost?
$1,500 for the Positioning package, delivered in about two weeks. It’s priced separately from branding, so you can stop at positioning or carry on to a new identity.
Do I need positioning before a rebrand?
If you can’t say what makes you different in one sentence, yes. A new logo on an unclear business is just a nicer-looking version of the same problem.
Can you position a personal brand?
Yes. Founders, consultants and experts are some of our favourite positioning projects, because the difference is usually there. It just hasn’t been said yet.