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SeekThem · Brand positioning agency for startups

Know what you’ll be famous for before the next raise.

Investors hear a hundred pitches a month. If yours sounds like the last one, the deck doesn’t matter. We help startups decide the one thing they’ll be known for before the first big raise, so the brand, the pitch and the product all tell the same story.

The questions we answer.

Positioning for startups comes down to three questions. We answer them with you, and write the answers down.

  1. 01

    Which customer do we win first, and why us?

  2. 02

    What do we say to investors that we also say to customers?

  3. 03

    Which category are we in, or are we creating one?

One package, fixed price.

Everything you need to know what you stand for, and how to say it. All prices in USD.

Positioning

The one sentence your brand is built on.

Strategy first
$1,500About 2 weeks
  • Positioning workshop (90–120 minutes)
  • Customer and competitor research
  • How Google and AI assistants describe you today
  • Positioning in one sentence
  • Value proposition and proof points
  • Key messages for your website and sales
  • Brand personality and tone of voice
  • Positioning playbook (PDF)
  • 1 round of revisions

Full payment upfront. USD. Priced separately from branding.

What you walk away with.

A clear answer to “why should anyone choose you?”, written down so your team, your designers and AI assistants all say it the same way.

PositioningOne sentence
Value propositionWhy you, with proof
Key messagesFor web, sales and social
Tone of voiceHow you sound
PlaybookA PDF your whole team can use

Use it with us for a new identity, or hand it to your own designers, agency or website team. It works either way.

How it works.

Positioning is the Search and Essence of our SEEK framework. Expression and Keep follow if you want a new identity too.

Search

We find out where your customers look, who you’re compared with, and what they hear about you today.

Essence

We define the one thing you stand for, in a single sentence.

Playbook

You get it all in writing: the sentence, the messages and the voice, ready for your team.

Then, if you want

We turn it into a full identity and website. Or hand it to your own designers.

Eric Dembinski
“We’re beyond impressed with the remarkable work on Mainspring Finance’s logo and brand identity. Every detail was thoughtfully crafted, perfectly balancing professionalism and approachability.”
Eric DembinskiMainspring Finance, USA
“The branding and web design surpassed all expectations. Couldn’t be happier!”
Chris WaltzChris WaltzPower Plus Systems, USA
“Their clear communication and smooth execution made our logo, brand identity and web design a dream come true.”
Maz DaruwalaMaz DaruwalaFounder, Travelodeal.com
“Every detail was meticulously crafted, surpassing all our expectations. We couldn’t be happier with the outcome.”
Vishwanath SajVishwanath SajBluebird Group, Dubai

Questions.

What does a brand positioning agency for startups do?

A brand positioning agency for startups works out what your business stands for, who it’s for and why it’s the better choice, then writes it down so everyone says it the same way. At SeekThem you get one sentence, a value proposition, key messages and a tone of voice, in about two weeks.

How much does a brand positioning agency for startups cost?

Our Positioning package is a fixed $1,500, agreed in writing before we start. It’s priced separately from branding.

Positioning or branding first?

Positioning. A new logo on an unclear business is just a nicer-looking version of the same problem. Once you know what you stand for, every design decision gets easier.

How long does it take?

About two weeks from the workshop to the final playbook.

Good brands aren’t found. They’re made.

Book a free 30-minute call with a senior designer. If we’re the right fit, we’ll tell you. If we’re not, we’ll tell you that too.