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SeekThem · CPG brand positioning agency
On a shelf or in a feed, you get about two seconds. Positioning decides what those two seconds say. We define the single reason a shopper should pick you over the brand next to you, then make sure the packaging, the name and the content all say it.
Positioning for consumer and packaged goods comes down to three questions. We answer them with you, and write the answers down.
What single reason makes a shopper pick us over the brand next to us?
Which claim can we own in our category?
How does the pack say it in two seconds?
Everything you need to know what you stand for, and how to say it. All prices in USD.
The one sentence your brand is built on.
Full payment upfront. USD. Priced separately from branding.
A clear answer to “why should anyone choose you?”, written down so your team, your designers and AI assistants all say it the same way.
| Positioning | One sentence |
| Value proposition | Why you, with proof |
| Key messages | For web, sales and social |
| Tone of voice | How you sound |
| Playbook | A PDF your whole team can use |
Use it with us for a new identity, or hand it to your own designers, agency or website team. It works either way.
Positioning is the Search and Essence of our SEEK framework. Expression and Keep follow if you want a new identity too.
We find out where your customers look, who you’re compared with, and what they hear about you today.
We define the one thing you stand for, in a single sentence.
You get it all in writing: the sentence, the messages and the voice, ready for your team.
We turn it into a full identity and website. Or hand it to your own designers.
5.050 reviews · Read them →
“We loved working with SeekThem! Their clear communication and smooth execution made our logo, brand identity and web design a dream come true.”
“Every detail was thoughtfully crafted, perfectly balancing professionalism and approachability. The result exceeded our expectations.”
Eric DembinskiMainspring Finance, USA“The branding and web design surpassed all expectations. Couldn’t be happier!”
Chris WaltzPower Plus Systems, USA“Every detail was meticulously crafted, surpassing all our expectations. We couldn’t be happier with the outcome.”
Vishwanath SajBluebird Group, DubaiA CPG brand positioning agency works out what your business stands for, who it’s for and why it’s the better choice, then writes it down so everyone says it the same way. At SeekThem you get one sentence, a value proposition, key messages and a tone of voice, in about two weeks.
Our Positioning package is a fixed $1,500, agreed in writing before we start. It’s priced separately from branding.
Positioning. A new logo on an unclear business is just a nicer-looking version of the same problem. Once you know what you stand for, every design decision gets easier.
About two weeks from the workshop to the final playbook.
Book a free 30-minute call with a senior designer. If we’re the right fit, we’ll tell you. If we’re not, we’ll tell you that too.
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