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SeekThem · B2B brand positioning agency

Make the shortlist before the sales call.

B2B buyers shortlist three vendors before they ever speak to sales. Positioning decides whether you make that list. We define who you’re for, the problem you own and the proof behind it, so procurement, partners and AI assistants all describe you the same way.

The questions we answer.

Positioning for B2B companies comes down to three questions. We answer them with you, and write the answers down.

  1. 01

    Which buyer, in which company size, feels our problem most?

  2. 02

    What proof makes procurement say yes?

  3. 03

    How do we describe ourselves so partners and AI assistants repeat it?

One package, fixed price.

Everything you need to know what you stand for, and how to say it. All prices in USD.

Positioning

The one sentence your brand is built on.

Strategy first
$1,500About 2 weeks
  • Positioning workshop (90–120 minutes)
  • Customer and competitor research
  • How Google and AI assistants describe you today
  • Positioning in one sentence
  • Value proposition and proof points
  • Key messages for your website and sales
  • Brand personality and tone of voice
  • Positioning playbook (PDF)
  • 1 round of revisions

Full payment upfront. USD. Priced separately from branding.

What you walk away with.

A clear answer to “why should anyone choose you?”, written down so your team, your designers and AI assistants all say it the same way.

PositioningOne sentence
Value propositionWhy you, with proof
Key messagesFor web, sales and social
Tone of voiceHow you sound
PlaybookA PDF your whole team can use

Use it with us for a new identity, or hand it to your own designers, agency or website team. It works either way.

How it works.

Positioning is the Search and Essence of our SEEK framework. Expression and Keep follow if you want a new identity too.

Search

We find out where your customers look, who you’re compared with, and what they hear about you today.

Essence

We define the one thing you stand for, in a single sentence.

Playbook

You get it all in writing: the sentence, the messages and the voice, ready for your team.

Then, if you want

We turn it into a full identity and website. Or hand it to your own designers.

Vishwanath Saj
“We are thrilled with the exceptional work delivered by you and your team for the Bluebird Group’s logo design and brand identity. Every detail was meticulously crafted, surpassing all our expectations.”
Vishwanath SajBluebird Group, Dubai
“Every detail was thoughtfully crafted, perfectly balancing professionalism and approachability. The result exceeded our expectations.”
Eric DembinskiEric DembinskiMainspring Finance, USA
“The branding and web design surpassed all expectations. Couldn’t be happier!”
Chris WaltzChris WaltzPower Plus Systems, USA
“Their clear communication and smooth execution made our logo, brand identity and web design a dream come true.”
Maz DaruwalaMaz DaruwalaFounder, Travelodeal.com

Questions.

What does a B2B brand positioning agency do?

A B2B brand positioning agency works out what your business stands for, who it’s for and why it’s the better choice, then writes it down so everyone says it the same way. At SeekThem you get one sentence, a value proposition, key messages and a tone of voice, in about two weeks.

How much does a B2B brand positioning agency cost?

Our Positioning package is a fixed $1,500, agreed in writing before we start. It’s priced separately from branding.

Positioning or branding first?

Positioning. A new logo on an unclear business is just a nicer-looking version of the same problem. Once you know what you stand for, every design decision gets easier.

How long does it take?

About two weeks from the workshop to the final playbook.

Good brands aren’t found. They’re made.

Book a free 30-minute call with a senior designer. If we’re the right fit, we’ll tell you. If we’re not, we’ll tell you that too.