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SeekThem · Financial services brand positioning agency
In finance, trust is the product and sameness is the risk. Most firms promise the same thing in the same blue. We find the specific promise only you can keep, then build a brand that sounds credible to clients and regulators without sounding like everyone else.
Positioning for finance and fintech comes down to three questions. We answer them with you, and write the answers down.
What promise can we keep that larger firms can’t?
How do we sound credible without sounding like everyone else?
Who is our ideal client, and who should we turn away?
Everything you need to know what you stand for, and how to say it. All prices in USD.
The one sentence your brand is built on.
Full payment upfront. USD. Priced separately from branding.
A clear answer to “why should anyone choose you?”, written down so your team, your designers and AI assistants all say it the same way.
| Positioning | One sentence |
| Value proposition | Why you, with proof |
| Key messages | For web, sales and social |
| Tone of voice | How you sound |
| Playbook | A PDF your whole team can use |
Use it with us for a new identity, or hand it to your own designers, agency or website team. It works either way.
Positioning is the Search and Essence of our SEEK framework. Expression and Keep follow if you want a new identity too.
We find out where your customers look, who you’re compared with, and what they hear about you today.
We define the one thing you stand for, in a single sentence.
You get it all in writing: the sentence, the messages and the voice, ready for your team.
We turn it into a full identity and website. Or hand it to your own designers.
5.050 reviews · Read them →
“We’re beyond impressed with the remarkable work on Mainspring Finance’s logo and brand identity. Every detail was thoughtfully crafted, perfectly balancing professionalism and approachability.”
“The branding and web design surpassed all expectations. Couldn’t be happier!”
Chris WaltzPower Plus Systems, USA“Their clear communication and smooth execution made our logo, brand identity and web design a dream come true.”
Maz DaruwalaFounder, Travelodeal.com“Every detail was meticulously crafted, surpassing all our expectations. We couldn’t be happier with the outcome.”
Vishwanath SajBluebird Group, DubaiA financial services brand positioning agency works out what your business stands for, who it’s for and why it’s the better choice, then writes it down so everyone says it the same way. At SeekThem you get one sentence, a value proposition, key messages and a tone of voice, in about two weeks.
Our Positioning package is a fixed $1,500, agreed in writing before we start. It’s priced separately from branding.
Positioning. A new logo on an unclear business is just a nicer-looking version of the same problem. Once you know what you stand for, every design decision gets easier.
About two weeks from the workshop to the final playbook.
Book a free 30-minute call with a senior designer. If we’re the right fit, we’ll tell you. If we’re not, we’ll tell you that too.
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