Pricing.

Everything up front. Most clients compare a few agencies on Clutch before they call us, so here’s exactly what we charge. All prices in USD.

Brand positioning

The one thing you stand for, in a sentence, before anyone designs anything.

Positioning

The one sentence your brand is built on.

Strategy first
$1,500About 2 weeks
  • Positioning workshop (90–120 minutes)
  • Customer and competitor research
  • How Google and AI assistants describe you today
  • Positioning in one sentence
  • Value proposition and proof points
  • Key messages for your website and sales
  • Brand personality and tone of voice
  • Positioning playbook (PDF)
  • 1 round of revisions

Full payment upfront. USD. Priced separately from branding.

What you walk away with.

A clear answer to “why should anyone choose you?”, written down so your team, your designers and AI assistants all say it the same way.

PositioningOne sentence
Value propositionWhy you, with proof
Key messagesFor web, sales and social
Tone of voiceHow you sound
PlaybookA PDF your whole team can use

Use it with us for a new identity, or hand it to your own designers, agency or website team. It works either way.

Branding

Strategy, logo and identity.

Essential

A strong, distinctive identity to get started.

$2,0002–3 weeks
  • Brand strategy workshop
  • 5 unique logo concepts
  • 2 rounds of revisions
  • Logo variations
  • Final logo (all formats)
  • One-page colours and fonts guide

Full payment upfront. USD.

Signature

A complete, consistent identity, not just a logo.

Most chosen
$4,0003–4 weeks
  • Identity
  • Brand strategy workshop
  • 8 unique logo concepts
  • 2 rounds of revisions
  • Logo variations
  • Colours, palette and typography
  • Visual applications
  • Logo usage rules
  • Brand guidelines document
  • Brand assets
  • Business card & letterhead
  • Company deck (up to 12 slides)
  • Social media templates
  • Merch mockups (up to 5 items)

Full payment upfront. USD.

Websites

Design, copywriting and build.

Essential

A polished, professional site to get started.

$3,0004–6 weeks
  • Custom design, up to 5 pages
  • Responsive desktop & mobile
  • Basic on-page SEO
  • WordPress or Webflow
  • Contact form + blog setup
  • Copywriting, up to 5 pages
  • Launch & QA
  • 2 rounds of revisions
  • 10 days post-launch support

Full payment upfront. USD.

Signature

A site built to perform and scale.

Built to convert
$6,0006–8 weeks
  • Custom design, up to 10 pages
  • Conversion-focused pages
  • Custom UI & advanced interactions
  • Copywriting, up to 10 pages
  • Advanced on-page SEO
  • WordPress, Webflow or Shopify
  • Analytics + tracking setup
  • CRM integrations & lead flows
  • CMS integration
  • Page speed optimisation
  • 3 rounds of revisions
  • 30 days post-launch support

50% upfront, 50% on completion. USD.

Brand care

Ongoing design for brands we’ve built, from the same senior team. $50 per hour with a 50-hour monthly minimum ($2,500), paid in advance. Extra hours that month are billed at the same rate.

Hours this monthCalculationTotal
50 hours50 × $50$2,500
60 hours60 × $50$3,000
75 hours75 × $50$3,750
100 hours100 × $50$5,000

Ongoing social, ads, decks and site updates.

Worth it, they say.

Reviewed on5.050 reviews
Eric Dembinski
“We’re beyond impressed with the remarkable work on Mainspring Finance’s logo and brand identity. Every detail was thoughtfully crafted, perfectly balancing professionalism and approachability.”
Eric DembinskiMainspring Finance, USA
“The branding and web design surpassed all expectations. Couldn’t be happier!”
Chris WaltzChris WaltzPower Plus Systems, USA
“Every detail was meticulously crafted, surpassing all our expectations. We couldn’t be happier with the outcome.”
Vishwanath SajVishwanath SajBluebird Group, Dubai
“Their clear communication and smooth execution made our logo, brand identity and web design a dream come true.”
Maz DaruwalaMaz DaruwalaFounder, Travelodeal.com

Pricing questions.

How much does brand positioning cost?

$1,500 for the Positioning package, delivered in about two weeks. It’s priced separately from branding, and the playbook works with any designer, agency or in-house team.

Why fixed prices?

You know the total before we start. Only Brand care, our ongoing design support, is billed by the hour.

What are the payment terms?

Branding and Website Essential: paid in full upfront. Website Signature: 50% upfront, 50% on completion. Brand care: paid monthly in advance.

How does Brand care work?

$50 per hour, minimum 50 hours a month ($2,500), paid in advance. Extra hours that month are billed at the same $50 rate.

What if I need more revisions?

Extra rounds or anything outside the agreed scope is quoted before we do it. No surprise invoices.

Good brands aren’t found. They’re made.

Book a free 30-minute call. If we’re the right fit, we’ll tell you. If we’re not, we’ll tell you that too.