Bluebird Group
A modern identity for a 25-year-old logistics group operating across the UAE, India and Africa, including its sub-brands Bluetech and Bluebird Global.
Freight forwarding · Dubai, UAE · Logo design, branding
The challenge
25 years in business, an outdated look, and three brands that didn’t feel related.
Our approach
We redrew the bird and built one family. Bluebird, Bluetech and Bluebird Global finally look like siblings.
The idea
The bird is built from clean, stacked lines, like containers on a deck. Flight and freight in one mark.
“We are thrilled with the exceptional work delivered by you and your team for the Bluebird Group’s logo design and brand identity. Every detail was meticulously crafted, surpassing all our expectations.”
Vishwanath SajBluebird Group, DubaiWant work like this?
Book a free 30-minute call with a senior designer. If we’re the right fit, we’ll tell you. If we’re not, we’ll tell you that too.