As per estimates by The Bank of America, the tech industry is worth $9.1 trillion.
Out of that, the SaaS industry is worth $170 billion as of 2022.
The key stepping stone for establishing yourself in such a fiercely competitive, yet financially rewarding market? Your business website.
Well, of course, your tech solutions and SaaS products have to be the stars of the show. But the movie cannot become a blockbuster without the support of a website.
Now, any website needs great design and effortless functionality.
But what works for everyone else might not work for the special needs of tech and SaaS companies.
Here are 3 ways tech and SaaS websites are different from other sites on the web
- SaaS and tech websites often need to explain technical details to visitors. In an engaging manner.
- Such websites often need to be revamped/updated as soon as a new feature/solution is added.
- Tech and SaaS companies have a more B2B approach. Thus, these websites need to look more professional. Without being boring though.
1. Intuitive navigation that guides visitors through the user journey
With your business website, you want to introduce people to your solution, right? Often it includes convincing visitors to move away from traditional ways to new-age solutions.
This won’t be possible if the website is tough to navigate.
To make the process of convincing and coaxing the visitors simpler, your website needs to have an intuitive navigation design that syncs with the user journey. Such a site structure will help users flow through the process. This further helps them understand the worth of your solution.
In fact, 94% of people have mentioned in a study that they want websites to be easy to navigate.
So the navigation menu should quickly help visitors land on sections that most relate to them in their journey.
For example, say your website visitors are problem aware. They know what their problem is, but are yet to discover your offering as a solution. They would be more interested in visiting your About Us or Features page. This will help them understand your solution can work for them.
However, those who are solution aware might just need to scan your Pricing page. Your website’s architecture should be such that all these pages are easily accessible.
2. Stand out with bold and unusual color choices
Research suggests that 92% of people consider colors and visual appearance to be the most prominent marketing factor.
So the color choice on your website is definitely going to be an important design decision.
But as a SaaS or tech company, your visitors aren’t teenagers or hipsters who’d appreciate cool colors on the site.
You are looking to target mid and senior-level decision-makers in business organizations. These people value class and professionalism.
But that doesn’t mean you have to stick to boring corporate colors. You don’t have to restrain yourself to blue, white, black, and nude shades for your website.
Using a splash of bold and unusual colors would pay off in more ways than one.
For example, did you know more than half of all business logos and website color palettes use blue? Yellow would be an option that makes you stand out in front of your audience in such a scenario.
With bold and unique colors, you can establish your uniqueness.
With all that being said, don’t go overboard though. Maintain the right balance.
3. Create a flexible and future-proof design
Technology becomes obsolete faster than anything else in our world. Every new day we see software and solutions coming with new features and updated functionalities.
That’s necessary to keep up with changing demands and mounting competition.
But as you improve your technology solutions or SaaS products, you also need your website to match.
Thus, the design of your website should be flexible and future-proof.
Here are a few ways to ensure that –
- Content Management Systems (CMS) like WordPress are known for flexibility and scalability. However, you might also want to consider some other solutions that better meet your customization needs.
- Make sure your site structure is such that you can add new pages about your services and new sections on the web pages when the need arises.
4. Punctuate content with engaging visuals
You need your website to introduce your solution, acquaint people with it, and help them learn how to leverage it. So you need a lot of documentation on your website. Agreed.
But creating bulky walls of technical content wouldn’t do you any good. It would just scare the visitors away.
Now you cannot do away with technical content altogether. But it is a good idea to punctuate it with videos, animations, and images.
While visual content is easier on the eye, that’s not the only reason you should be using it in your website design. People also retain more of what is visually presented to them as compared to textual information.
Studies have revealed that people retain 95% of a video’s content and only 10% of the text content they read.
This means visual elements on your website will give an aesthetic edge as well as ensure deeper product/solution understanding.
5. Build a strong, memorable brand
In B2B markets, decisions are made for the long run. Say, a company wants to find accounting software. Now they are unlikely to go with a solution that they randomly come across.
Thus, to be able to convert your visitors into paying customers you need to establish yourself as a strong and memorable brand that they can trust for the longer term.
That’s possible with a design that’s consistent.
Your website’s color scheme, typography, imagery, header, and footer section need to remain consistent across all pages.
Creating website page templates that can be replicated with ease is a good way to ensure that.
Start getting your tech or SaaS company website designed today
Now that you know the key things to keep in mind while getting a tech and SaaS company website designed, it is time to start taking action.
Given the unique needs of such companies and their specific website design requirements, you need to consult and engage experts for the task.
At SeekThem, you can find experienced UI UX website designers who have designed and built successful websites for tech and SaaS companies. Leverage their experience with the aforementioned insights and get your website developed today.