The new generation of e-commerce

When it comes to your brand, color will send your audience a message — but what kind? When used poorly or unintentionally, color can conjure negative responses and feelings. (There’s a reason why we say someone “has the blues.” And oh, yes — we will talk about tech blue.) But if you use it wisely, strategically, and authentically, color becomes a rich asset.

As a team of design experts, we use color psychology to evaluate how palettes will resonate with your target audience. In this blog, we take you inside the color wheel, examining why certain hues are often used — and identifying opportunities for your B2B tech brand to stand out.