Mainspring Finance

Mainspring Finance's New Brand Identity by SeekThem

The brand

Mainspring Finance is a US-based accounting firm providing accounting, bookkeeping, advisory, and CFO services for small and medium-sized businesses. With a focus on going beyond traditional bookkeeping, Mainspring delivers strategic insights and tools designed to drive growth and streamline operations.

The Mainspring team engaged SeekThem to create their logo and build a cohesive visual identity for their new brand. We developed a brand presence that conveys trust, expertise, and approachability—reflecting Mainspring’s commitment to being a reliable and accessible financial partner for their clients.

We crafted a distinctive logo and visual identity that embodies Mainspring’s core values of trust, expertise, and approachability. The design reflects their role as a strategic financial partner, going beyond traditional services to empower small and medium-sized businesses with insights for growth and efficiency.

Check out the outcome!

The scope of work involved

  • Logo design
  • Brand identity creation
  • Branding
  • Visual tone definition
“We’re beyond impressed with the remarkable work on Mainspring Finance’s logo and brand identity. Every detail was thoughtfully crafted, perfectly balancing professionalism and approachability. Thank you for your creativity, dedication, and expertise. The result truly exceeded our expectations!”

Eric Dembinski

Mainspring Finance