Businesses that sell on Ecommerce platforms like Amazon face fierce competition. But Hubco Global is a one-stop branding and optimization partner for Ecommerce sellers.
With Hubco Global, Online stores can go from bare and basic to the best. Whether it is the ASEO (Amazon Search Engine Optimization) services or text/visual content generation, Hubco Global has been supporting and nourishing the Ecommerce ecosystem since day 1.
Unlike the fast-changing algorithms and ever-evolving competition, Hubco Global’s website was pretty stagnant. That was something draining a lot of their potential revenue streams.
With SeekThem’s branding and website design services, a fresh life was breathed into the Hubco Global website. The updated website has now become their highest-performing asset and continues to bring in more leads than ever before.
The Scope Of
- Logo Design
- User Interface
- Website Design
- Graphic Design
The website overhaul for Hubco Global presented us with 3 key challenges:
- How to inspire trust in Ecommerce sellers to partner with Hubco Global?
- How to offer a streamlined experience to the end users without missing out on vital functionalities?
- How to create a website that not just brings in leads but also takes them to conversion?
We adopted a four-faced approach to revamp Hubco Global’s website.
- Understanding what gets the end user’s mental gears moving by creating detailed user personas.
- Creating a streamlined website wireframe that syncs perfectly with the user’s exploration and conversion journey.
- Design elements and icons that not just get the message across but also reflect Hubco Global’s brand.
- Optimize the site for a smooth experience that ultimately results in conversions.
To quantify and measure the impact of our creative endeavors for Hubco Global, we used the following metrics:
- Average session duration
- Customer retention rate
The website redesign exercise carried out was done in order to attract Ecommerce store owners and make them believe in Hubco Global’s ability to yield tangible results for them. The design was a prop to project their expertise. Our design team ensured that the navigation, interface, and overall experience were designed keeping in mind only the ideal users.
The website’s main aim is to establish trust and sell a service. We made sure that the browsing experience positioned Hubco Global as a “promise fulfiller” not just a “promisor”.
While aesthetics were certainly important, experience designing was the topmost priority.
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