When I ask prospects, “What’s your budget?” — I often hear:
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“I don’t know.”
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“I don’t have a budget.”
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“You tell me your pricing first.”
It sounds simple, but here’s why that approach usually works against you:
1. Budget sets the playing field
Without numbers, we’re shooting in the dark. A budget helps me tailor solutions to what’s realistic for you, instead of overwhelming you with options you don’t need or underserving you with something that won’t work long term.
2. Pricing isn’t one-size-fits-all
A logo, a brand identity, or a website can range from a few thousand to tens of thousands depending on the depth of research, creativity, revisions, and execution involved. Your budget gives direction on what level of craftsmanship and detail we can bring to the table.
3. Saves time for both sides
When you share a budget range, I can quickly tell you what’s possible and whether we’re the right fit. If not, you save time, and we can part ways respectfully instead of dragging through back-and-forth conversations.
4. Transparency builds trust
When a client says “I don’t know my budget”, it can sometimes signal hesitation or fear of being overcharged. But sharing a realistic range doesn’t lock you in — it only helps both of us work openly.
5. Think of it as an investment, not an expense
Great design and branding pay for themselves. Having clarity on your budget means you can align your investment with your business goals instead of treating design as a last-minute purchase.
Closing thought
If you’re not sure what your budget should be, that’s okay. A better answer is: “Here’s what we can realistically allocate to branding right now — what can you do within that?”
That way, the conversation is collaborative, efficient, and leads to a solution that makes sense for your business.
