Sometimes a prospect is full of energy at the start — excited, engaged, nodding along. And then, nothing. The emails go unanswered. The calls stop. Silence.
It happens more than you’d think. But here’s the truth: silence is never neutral. It says something, even if you don’t.
When you ghost, what you’re really saying is: “I don’t value your time enough to close the loop.”
And that’s fine if you never plan on needing help again. But in business, reputations are built on how you show up – especially when the answer is “no.”
If you don’t have the budget, just say it. If the timing isn’t right, just say it. If you’ve gone with someone else, just say it. That honesty takes thirty seconds, and it builds respect that lasts years.
Because when you vanish, the door doesn’t just close quietly, it locks. You lose not just the service, but the relationship.
Great partnerships aren’t built on perfect timing or perfect budgets. They’re built on communication. And communication is never silence.
Silence doesn’t keep the door open. It shuts it for good.
