Follow the Camino

Your personal camino de Santiago planner

The brand

In response to the discerning needs of modern travelers, Follow the Camino has evolved significantly, striving to provide an unparalleled experience marked by optimal service, value, and immediacy. Acknowledging the tireless expectations of their patrons, Follow the Camino partnered with SeekThem to revamp their user experience, creating a seamlessly aligned platform catering to both loyal customers and a broader audience.

This collaborative effort ensures that every journey, initiated with just a click, embodies excellence and exploration for today’s dynamic traveler.

The scope of work involved

User interface
User experience
Iconography and illustrations
User research

Key challenges

Follow the Camino redesign posed 3 critical challenges for the SeekThem project team:

How can we captivate and inspire travelers the moment they land on Follow the Camino’s homepage?
How do we ensure a streamlined search experience, providing ample options without overwhelming them with clutter
How can we transform the website into a smoothly functioning funnel, igniting interest on arrival and nurturing it seamlessly into successful sales?

Our approach

Follow the Camino’s redesign strategy was threefold:

Craft detailed user personas, categorizing each type of website visitor to better understand their needs and preferences.
Envision ideal user journeys tailored to specific intents, whether it’s searching for information, making a purchase, or seeking guidance.
Pinpoint and eradicate friction points within existing navigation paths, ensuring a seamless and intuitive experience for every visitor.

The impact

To gauge the impact of Follow the Camino’s redesign, we focused on three key performance indicators (KPIs):

Engagement: We prioritized enhancing the user experience to ensure visitors could discover relevant travel packages within the initial moments of their browsing session. Our team meticulously organized travel deals based on customer segments, aligning with their browsing habits.
Brand Positioning: Recognizing that a travel website serves as a reflection of service quality, our redesigned website for Follow the Camino emphasized a premium brand position. The aesthetic appeal was a focal point, aligning with design trends of the 2023s while maintaining a simple and user-friendly interface.
Performance Metrics: Post-redesign, we evaluated the website’s performance through key metrics, providing insights into its effectiveness. This included assessing factors such as user engagement, cart abandonment rates, and customer retention, showcasing the positive impact of the redesign.

Website link

https://followthecamino.com/en/

“SeekThem’s modern templates have transformed our platform’s look and feel. Their team’s communication and design solutions are outstanding. Highly recommended!”

Andre Pelixo

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Marketing Manager

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Follow the Camino