Customers today are more discerning now than ever before. And they judge businesses not just by their product/service but by their brand identity too.
Doffay Car Rental’s customers have always had high expectations. In all spheres: service, pricing, and convenience. And Doffay understood this well. That’s why they have strived to provide the best possible experience for all its customers.
However, their logo and visual image across channels felt like a faint representation of what the company was capable of delivering. They relied on word of mouth and returning customers. The scope of attracting potential customers via a visual appeal was largely untapped.
To counter that, SeekThem redesigned the Doffay Car Rental logo. And we also designed a new visual identity for them. The fresh, new Doffay logo embodies their spirit of sophisticated and dynamic services. The use of unique visual elements further helps them stand out from the crowd.
