We know Amazon for its impressive logistics. But does it manufacture luggage, alkaline batteries, and washing machines? Obviously not.
How is Amazon Basics, which sells the above (and much more) a multi-billion dollar arm of the titan and the largest selling brand in the marketplace? It sold goods worth $7.5 billion in 2018 (out of $232.9 billion total).
It is all because of white labeling.
Now you can do the same with your creative branding agency and boost its revenue many folds.
What is white labeling?
Many are not acquainted with the term white label. It is a rather recent addition.
It is a simple business model. You outsource the manufacturing to others and rebrand and sell what they make as per your specifications.
A good example is the website editor business. Almost every web hosting company provides a drag-and-drop editor.
That is a rather complex technological tool and the business certainly did not invest in making one from the ground up.
They usually buy a reseller license from a known website editor enterprise such as Duda or Simvoly and allow their clients to use it.
White label design services that boost profit
1. Website Design Services
Offering white label website design services is a profitable venture for a brand strategy agency.
Website designers are hard to come by. There are plenty on Upwork and Toptal, but they don’t belong to any agency and work as freelancers. No one can really depend on them unless they are looking to set up a mom-and-pop store on the web.
But because you run an agency, customers will trust your word. There is something about dealing with a company that makes purchasers feel more secure.
The advantage is that you don’t need to spend on hiring designers and UX experts. Reach out to services that offer white label website design and buy the products off the shelf.
If you have web designers on the payroll, it is a fixed expense. This is a wonderful way to offer a full portfolio without adding to the headcount.
There is another plus factor. The time to market is reduced. No longer do your clients have to wait weeks while the WordPress developer churns out the design.
2. Logo Design Services
Your design team is working overtime to create website themes and social media campaigns.
Yet you have a client who wants to redesign their logo. No need to wait since a white label logo design service can provide you with everything you need.
The advantages are manifold for any branding design agency.
You get to offer the client a complete suite of services. From the logo to the site design and branding, you can offer almost anything they need.
White label manufacturers and service providers do not charge much. You have to send them a filled-in questionnaire about your client and the nature of the business. Within a week, they would send back several suggestions and the vector image file.
Once your clients select one, your team can fine-tune the design using Adobe Illustrator.
3. Landing Page Design Services
You might get asked to develop a landing page as part of digital marketing. Most businesses like their agency to handle all the tasks related to the website. Keep it simple from their perspective.
There are so many aspects to a top-notch landing page.
It can’t be text-heavy at all. Yet there have to be a few interesting words to steer the consumer to buy what is on offer.
Add to it a clean UI and a strong CTA and you see why it is time-consuming.
With a white label landing page design service, you don’t have to shoulder any burden.
They would provide the HTML code of the site. All you have to do is plug in a few custom images and alter the text a little to suit your client. At most takes an hour, but you have a perfect landing page that is completely customized.
4. Email Design Services
If you are running a digital marketing agency, sooner or later the client would ask you to organize an email marketing campaign.
They offer a huge RoI and more or less everyone in the e-commerce business heads this way.
But setting up an email campaign can be time-consuming.
Creating a cold mail or nurturing a lead through various stages of the funnel can take a lot of man-hours.
Email copywriting is a specialized area of digital marketing. It is tough to write a compelling copy in less than a hundred words. Even tougher to write a catchy subject line that gets a lead to click on the email. Every word has to earn its place.
No longer do you need to refer your clients to another agency. It is best to take advantage of white label email designing services and sell the services at a markup.
Forward to them the details of the sales funnel and products. In at most three days, you would have a perfect email that would get your clients hundreds of fresh leads.
5. Infographics Design Services
Infographics matter when it comes to SEO.
Viewers like the visual depiction and link to them. Infographics are a top way to earn backlinks and most clients would expect a few in the content.
But it takes a long time to create an infographic that matters.
First, your team has to collect the data. Then comes arranging it so readers would find it easy to consume. Last but not least, pleasing colors and accompanying text so that readers keep returning for more.
It is enough to give your content team a headache. So many hours of toil for a hundred words.
Using white label infographic design services is the easiest way to solve the problem. Your clients are pleased and your content team does not need to sweat.
Leverage your brand
No agency in the world provides everything it advertises. Not even the biggest names on Madison Avenue.
Yet clients expect you to handle everything—SEO, PPC campaigns, email marketing, link building, logo designing, and a lot more.
Knowing how to focus on your core competencies while outsourcing the rest to a white label design firm is the key to success and making your top and bottom line grow.
Add value to your services and offer a whole gamut of services at a low cost with white label partners.