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Whom are we kidding? “Retainer” is a dirty word–I get it. Who wants to pay for something they might not use? Of course, agencies (ours included) love them, sure, but on your side of the table? It sounds like a bad deal (and many times, it absolutely is). But I have to be honest. My […]
What makes a service truly stand out? For me, it’s a blend of three things: Skill at its peak Swift action Costs that make you nod in approval. Welcome to India. A place where excellence meets efficiency at a price that’s just right. “Water finds its level,” they say. Similarly, India’s outsourcing journey has found […]
How many of these logos are AI-generated? Unless you are living under a rock, you’d know the brands behind the above logos. Now, your brand could have a similar logo. One that would make it easily recognizable (and even preferred). But only if you find and work with a professional logo design company. (If you […]
Forbes wrote about the power of branding in 2021. And then again about the importance of branding in 2022. Do you think they stopped at that and didn’t write about branding in 2023? Wait till you see this… They called brand consistency one of the biggest business assets. And also talked about personal branding for […]
Sure, hiring in-house has its benefits. But outsourcing your design projects to an external design agency could be the key to your success. But how? Well, I’ve got not one, but six reasons for you. Why outsourcing your design projects could be the key to your business’ success. 1. Reduced costs According to Indeed, a […]
What you see above is an example of a real estate logo that you would NOT want. ❌ The generic house imagery. ❌ The basic font. ❌ The plain (and dull!) colour. All that can go wrong in logos for real estate agents has already happened with this one. We are sure the company has […]
Do you feel that designers are the creative types who don’t have to know anything about the science of selling? Well, you are missing out. Designers with marketing skills and aptitude can be the strongest soldiers in your army. And they can help you beat competitors to a pulp. Check out why your designers should […]
Your logo is basically your brand encapsulated into a graphical representation. Any good logo tells you things about the brand at first glance. For example, Nike’s logo is a swoosh tick mark that subconsciously indicates correctness to the consumer. When you are setting out to design your brand logo, in order to achieve a similar […]
News about artificial intelligence is everywhere since ChatGPT was made available to all in late 2022. But can AI impact logo design? The short answer is yes, there are AI-assisted tools for logo design which can churn out designs in a few minutes. Here’s the summary. As the founder of a full-stack design and branding […]
“Logos are a graphic extension of the internal realities of a company.” – Saul Bass Your logo is the foundation of your brand; it’s not merely a symbol. It ought to convey what your company is all about, make them feel something, and stick with them. To compete with the likes of Nike, Apple, Mercedes, […]