Three interesting facts for you to ponder about:
- 94% of customers leave a website with poor graphic design.
- 62% of marketers use visuals for landing pages and blogs.
- 80% of digital marketers use visual assets in social media marketing.
Thus, visuals are essential. However, both in-house graphic designers and freelancers come with hefty price tags. An unlimited design subscription model can solve the issue.
However, you might have questions. Who should use unlimited design services? Who shouldn’t? What are the benefits of the model?
Don’t worry. This article will offer all the answers. In the next five minutes, learn when to use unlimited design services. The article will discuss:
- Definition of an unlimited design subscription
- People who should use unlimited design services
- People who shouldn’t use unlimited design services
- Pros of unlimited design services
- Cons of unlimited design services
By the time you finish reading this article, you’ll have a crystal clear idea of subscription-based design services. Let’s begin.
When to use unlimited design services
What are unlimited design services?
Unlimited design services – also called on-demand or subscription-based design services – refer to a design service that offers unlimited graphics in a month to businesses.
Here’s how the process goes:
- You select a pricing plan for your business
- You pay a monthly fee
- You receive unlimited and custom graphics in a month
The monthly fee for unlimited design services depends on the company you’re buying them from and the features. However, the price ranges between $300 to $3,000.
Furthermore, the unlimited design services model comes with these 4 primary features:
- An unlimited number of projects: You can make unlimited design requests in a month. However, you’ll usually see an estimated expected daily output.
- A dedicated designer to work with: You’ll know the person you’re working with. Furthermore, you can learn about their style, strengths, and weaknesses as you keep working with them. However, you might not have a direct line of communication with them.
- An unlimited number of revisions: Not satisfied with a design? Keep asking for changes until you’re happy with the outcome.
- Multiple types of projects: One subscription model allows you to request multiple project types such as social media graphics, branding visuals, and web design.
Who should use unlimited design services?
Go for the on-demand graphic design services if:
Your business needs graphics on a regular basis
- You want to have a quick turnaround time
- You don’t have the budget to hire an in-house graphic designer or a freelancer
Small businesses, digital marketing agencies, and creative agencies are examples that can benefit from unlimited design services.
Who shouldn’t use unlimited design services?
Don’t go for unlimited design services if:
- You don’t need a huge number of graphics each month
- You want to have a clear communication and feedback loop with the designer handling your project
- You have the budget to hire an in-house graphic designer or a freelancer
Unlimited design services are one of the most cost-effective ways to create designs. However, if budget isn’t a constraint for you, you can try hiring experts and see how it works for you.
Advantages of unlimited design services
Helps you save on your budget
Unlimited design services providers usually charge between $300 to $3,000 a month. The numbers are much lower than what an in-house graphic designer or a freelancer will cost you.
Furthermore, freelancers will charge for any extra edits beyond the scope of work. Thus, the charges can quickly pile up. When it comes to in-house graphic designers, while you don’t pay much, you compensate for that with delays as the designer won’t work after office hours.
However, that’s not the case with unlimited design service models. You can request an unlimited number of revisions without paying any extra charges.
Offers high-quality work
Freelancers and in-house graphic designers can offer low-quality work, especially if they’re starting out. The result? You’ll need to ask for edits which will delay the project. Furthermore, the compromised quality can lead to a dissatisfied client as well.
However, the scenario changes with an unlimited design service model. The companies offering the model hire expert and experienced designers. Furthermore, they employ a quality assurance team who checks all the designs before delivery.
Offers a quick turnaround time
Unlimited design service providers offer experienced designers ready to work on your project. They’ll share the initial feedback on your design request within 24 hours as well.
That’s not the case with freelancers and in-house graphic designers. While the former works with multiple clients simultaneously, the latter won’t work after working hours.
Thus, your campaign timelines will get affected. Furthermore, your client might even terminate the contract if they don’t like the delay.
Thus, opting for an unlimited design service is the best way to go.
Disadvantages of unlimited design services
Comes with a long communication and feedback loop
The unlimited design service model comes with a set path for communication. You won’t get to communicate directly with the designer handling your project.
The delay and possible miscommunication can affect the quality of the project.
Comes with a ‘cap’ on active designs
While you can ask for unlimited design requests, you’ll receive a fixed number of daily and monthly design outputs.
The reason behind this is simple. It’s impossible for a designer to deliver hundreds of designs month after month.
Keep a realistic expectation and the problem will sort itself out.
When to use unlimited design services – save on your finances
With social media and digital marketing, the need for graphics is on the rise. However, with the global recession predicted to happen in 2023, businesses need to reduce their costs.
A monthly graphic design package solves both problems. It’s cheaper and fulfills the need.
Now that you know when to use unlimited design services, the knowledge will help you make an informed decision.