Why is Branding important for B2B companies?

A quarter of B2B businesses invest only 5% of their total budgets on marketing and branding. The reason: Since time immemorial, businesses that sell to other businesses feel “product specifications” and “one-on-one interactions with salespersons” are the only two factors that can drive home sales.  But that’s not true.  B2B branding is an important driver… Continue reading Why is Branding important for B2B companies?

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Recession or no recession, agencies can thrive – here’s how

In the first quarter of 2022, the real GDP (gross domestic product) declined by an average rate of 1.6%. The situation improved slightly in the second quarter with the GDP decline coming down to an average of 0.9%.  The signs – two consecutive quarters with declining real GDP – point towards an impending recession. But… Continue reading Recession or no recession, agencies can thrive – here’s how

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What can Rumi teach a CEO in 2022?

In any workforce, a CEO is more than a driving force. A good CEO is a miner; a great CEO is a goldsmith.    As a CEO, you’re responsible for so much.  Provide a livelihood to families dependent on your decisions.  Create value for your company’s shareholders. Deliver a delightful product/service in the market.  Moreover, as… Continue reading What can Rumi teach a CEO in 2022?

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In-house designer vs Freelancer vs White label design agency

Should I just hire a team of in-house designers?  But freelancers will give me more flexibility… Although, I’ve heard that Random-Agency-Name has hit the jackpot by working with white label agencies…   These are questions our customers grapple with. And like most questions in life, there is no one size fits all answer. How you… Continue reading In-house designer vs Freelancer vs White label design agency

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10 Quotes from Rumi which inspires to think out of the box

Rumi, the 13th-century popular Sufi poet, still holds relevance, even in the 20th century.  Rumi’s quotes on love, life, soul, beauty, and more are among the internet’s favorite content.  Be it a college-going graduate or a philosopher, both of them can share a waahs and wows, admiring the words of Rumi.    But, here’s an interesting… Continue reading 10 Quotes from Rumi which inspires to think out of the box

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