Translating Rumi Isn’t for Amateurs; Nor is Branding

Rumi and branding? Any link?  Well, yes and no.  Not that the ancient sage was deliberately writing a guidebook for brand managers, but that doesn’t discount how well-suited his poetry is for branding experts.  And very much like his verses, branding too seems simple to the uninitiated.  Modern day branding is a well thought mosaic… Continue reading Translating Rumi Isn’t for Amateurs; Nor is Branding

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What can Rumi teach a CEO?

In any workforce, a CEO is more than a driving force. A good CEO is a miner; a great CEO is a goldsmith.    As a CEO, you’re responsible for so much.  Provide a livelihood to families dependent on your decisions.  Create value for your company’s shareholders. Deliver a delightful product/service in the market.  Moreover, as… Continue reading What can Rumi teach a CEO?

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